by Cesare Rocchi

Concerns with Apple

by Cesare Rocchi

Tags: apple watch

Finally the Watch has been fully announced and we had a few days to think about it. I am glad there’s no more posts rambling about the possible prices. But I am concerned. I have written elsewhere that I don’t feel a target user for the watch. Still, congrats to the team in Cupertino for launching a new product. My concern is not the watch but Apple itself.

Imagine. You are the only child and you enjoy your parents’ undivided attention. One day they approach you with a big smile, announcing you are gonna have a brother. “Great! A companion to play with!” But after a while you start thinking that your parents’ full undivided attention will soon be a dream.

My concerns with Apple are along the same lines. I use Apple devices and I built my business on top of them. If I picked another platform, chances are that I’d have spent much more time babysitting my devices.Now I am concerned that it’s not gonna be like that anymore. A new kid is in town and somebody has to babysit him.

We had a glimpse of this in the past. Leopard was delayed to give priority to a new iOS release. The same happened in 2009 with iOS7. If you were a Mac dev at the time I bet you were concerned, much like I am now.

  • Will they take engineers away from Mac/iOS to work on the watch?
  • Will it take longer to fix a bug on the Mac because bugs on the watch have higher priority?
  • Will the same care be put into updated devices and operative systems?

Clearly the answer is “We don’t know, yet”.

Somebody once said

"You have to trust that the dots will somehow connect in your future".

Steve Jobs

Maybe what I lack right now is exactly trust. It’s hard to me, because Apple seems to get more and more unfocused.

I just hope that I am gonna write the “dots are now connected” post on a device that displays an Apple logo. Carry on until then.