iOS vs Android in Old Projects
Around ten days ago I wake up and the iPhone tells me I missed ten phone calls. Usually not a lot of people call me and very rarely ten times in half an hour. I call back, suspecting something weird. It was a friend. He runs a company that has many branches. One branch deals with constructions and publishes a monthly magazine. Besides being printed the magazine is also available as a Newsstand app for iOS and Android.
Trade Different
Apple is gonna offer a trade-in promotion. It started it a few years ago but now it’s gonna open it to non-Apple smartphones. I am all for recycling when possible, so this is a great news. Still I think this is a pretty unexpected move. I read it as an acknowledgment of competitors. Apple once pushed the “Think Different” campaign. For twenty years they not so implicitly claimed: We are on a different level We know there are competitors out there but we pretend they don’t exist (unless they are Microsoft and they come with a bag of cash).