by Cesare Rocchi

Gratuitous Animations

Visual flair. Like smoke on the dance floor. Would people enjoy dancing without it? Probably yes. For some type of animations, or for animations in a given context, it’s the same. The animation that makes you furrow your brow in frustration as it stands between you an your intended goal. As a designer you need to realize that your UI is not entertainment. Sophie Paxton source When I perform a particular sequence of tasks I don’t think, I just act in a sort of “cruise control” mode.

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