by Cesare Rocchi

Behind an Icon

We usually see the final product. We judge it pretty quickly. We almost never think how the designer got to that result. Here’s the story behind the icon of Podrover. I wanted to design it myself, but the entrepreneur side of me won that argument with a “let’s outsource the design of the icon while you keep on building the app”. I had a few ideas in mind, mostly playing with the concept of rover as a vehicle.

Continue reading →

Pages(1)