by Cesare Rocchi

The Notifications Whore

This post on Wired confirms even more the fact that I am not a target user for the Apple Watch. Along the way, the Apple team landed upon the Watch’s raison d’être. It came down to this: Your phone is ruining your life. Like the rest of us, Ive, Lynch, Dye, and everyone at Apple are subject to the tyranny of the buzz—the constant checking, the long list of nagging notifications.

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