by Cesare Rocchi

Traffic on AMP pages

The intent of AMP, technology-wise, is noble: make web pages to render fast. But there’s a drawback in the way it’s implemented by Google. Traffic is essentially hijacked. At the beginning it all seemed great, but in the current implementation website owners give up quite a bit of routing control in exchange for some speed. There’s plenty of alternative ways to build speedy pages. AMP seems like those pills that help you digesting.

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