by Cesare Rocchi

Traffic on AMP pages

tags: web amp

The intent of AMP, technology-wise, is noble: make web pages to render fast. But there’s a drawback in the way it’s implemented by Google. Traffic is essentially hijacked.

At the beginning it all seemed great, but in the current implementation website owners give up quite a bit of routing control in exchange for some speed. There’s plenty of alternative ways to build speedy pages.

AMP seems like those pills that help you digesting. Taking the pill is easier than eating healthy. But in the long run we know that vegetables are the ones that pay the best dividends.